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George shares about his early days building and selling a CRM for advisors and how that experience exposed the industry’s real pain points around data, workflows, and scattered systems. Haik walks through his background in private wealth, consulting, and eventually founding ARQA after seeing how legacy tech held firms back. They discuss the core issues they plan to tackle on the podcast — from data collection and curation to workflow bloat and broken reporting — and touch on how AI, crypto, and advisor behavior fit into the bigger picture. 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