Episode 1: Who the Hell Are We?
February 27, 2025
52 mins
In the first episode of Zero Basis Points, hosts Haik Sahakyan and George Guidotti delve into the complexities of the wealth management industry, exploring the evolution of technology, the challenges of data management, and the value of their podcast as a platform for discussion.

In this first episode of Zero Basis Points, Haik Sahakyan and George Guidotti introduce the show and share the paths that shaped their views on wealth management. George shares about his early days building and selling a CRM for advisors and how that experience exposed the industry’s real pain points around data, workflows, and scattered systems. Haik walks through his background in private wealth, consulting, and eventually founding ARQA after seeing how legacy tech held firms back. They discuss the core issues they plan to tackle on the podcast — from data collection and curation to workflow bloat and broken reporting — and touch on how AI, crypto, and advisor behavior fit into the bigger picture. A candid kickoff setting the tone for the unfiltered conversations ahead.
00:00 Introduction and why ZBP needs to exist
02:20 Haik’s path from LA startups to CRM and advisor workflows
06:40 Building Grendel and learning how advisors actually operate
10:40 George’s journey through private wealth, consulting, and ARQA
14:45 The five real problems wealth management keeps running into
18:36 What data lakes get right and wrong in practice
23:28 LinkedIn vs X and why industry conversations fall apart
27:54 The AI fear cycle and what advisors misunderstand today
33:51 How ARQA handles privacy, latency, and secure AI workflows
40:11 Crypto, investor behavior shifts, and why advisors must keep up
51:20 What ZBP will focus on next and invitation to the audience

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Haik Sahakyan and George Guidotti sit down with Brad Frey, Sales Director at Conquest Planning, for a candid look at the state of financial planning tech.
15
In this episode, Haik Sahakyan and George Guidotti share their insights on what really stood out at Advise AI.
14
Episode 13 brings our first guest, Craig Uhlenkott, for a candid conversation on the evolution, current challenges, and future of wealth management technology.
13
Subscribe
Subscribe to get the latest episodes and exclusive content.
© 2025 Zero Basis Points. All rights reserved.
Episode 1: Who the Hell Are We?
February 27, 2025
52 mins
In the first episode of Zero Basis Points, hosts Haik Sahakyan and George Guidotti delve into the complexities of the wealth management industry, exploring the evolution of technology, the challenges of data management, and the value of their podcast as a platform for discussion.

In this first episode of Zero Basis Points, Haik Sahakyan and George Guidotti introduce the show and share the paths that shaped their views on wealth management. George shares about his early days building and selling a CRM for advisors and how that experience exposed the industry’s real pain points around data, workflows, and scattered systems. Haik walks through his background in private wealth, consulting, and eventually founding ARQA after seeing how legacy tech held firms back. They discuss the core issues they plan to tackle on the podcast — from data collection and curation to workflow bloat and broken reporting — and touch on how AI, crypto, and advisor behavior fit into the bigger picture. A candid kickoff setting the tone for the unfiltered conversations ahead.
00:00 Introduction and why ZBP needs to exist
02:20 Haik’s path from LA startups to CRM and advisor workflows
06:40 Building Grendel and learning how advisors actually operate
10:40 George’s journey through private wealth, consulting, and ARQA
14:45 The five real problems wealth management keeps running into
18:36 What data lakes get right and wrong in practice
23:28 LinkedIn vs X and why industry conversations fall apart
27:54 The AI fear cycle and what advisors misunderstand today
33:51 How ARQA handles privacy, latency, and secure AI workflows
40:11 Crypto, investor behavior shifts, and why advisors must keep up
51:20 What ZBP will focus on next and invitation to the audience

Never Miss an Episode
Subscribe for episode drops, behind-the-scenes notes, and insights
we couldn’t say on air.
On-air archive
Featured episodes
See All Episodes
Haik Sahakyan and George Guidotti sit down with Brad Frey, Sales Director at Conquest Planning, for a candid look at the state of financial planning tech.
15
In this episode, Haik Sahakyan and George Guidotti share their insights on what really stood out at Advise AI.
14
Episode 13 brings our first guest, Craig Uhlenkott, for a candid conversation on the evolution, current challenges, and future of wealth management technology.
13
Subscribe
Subscribe to get the latest episodes and exclusive content.
© 2025 Zero Basis Points. All rights reserved.
Episode 1: Who the Hell Are We?
February 27, 2025
52 mins
In the first episode of Zero Basis Points, hosts Haik Sahakyan and George Guidotti delve into the complexities of the wealth management industry, exploring the evolution of technology, the challenges of data management, and the value of their podcast as a platform for discussion.

In this first episode of Zero Basis Points, Haik Sahakyan and George Guidotti introduce the show and share the paths that shaped their views on wealth management. George shares about his early days building and selling a CRM for advisors and how that experience exposed the industry’s real pain points around data, workflows, and scattered systems. Haik walks through his background in private wealth, consulting, and eventually founding ARQA after seeing how legacy tech held firms back. They discuss the core issues they plan to tackle on the podcast — from data collection and curation to workflow bloat and broken reporting — and touch on how AI, crypto, and advisor behavior fit into the bigger picture. A candid kickoff setting the tone for the unfiltered conversations ahead.
00:00 Introduction and why ZBP needs to exist
02:20 Haik’s path from LA startups to CRM and advisor workflows
06:40 Building Grendel and learning how advisors actually operate
10:40 George’s journey through private wealth, consulting, and ARQA
14:45 The five real problems wealth management keeps running into
18:36 What data lakes get right and wrong in practice
23:28 LinkedIn vs X and why industry conversations fall apart
27:54 The AI fear cycle and what advisors misunderstand today
33:51 How ARQA handles privacy, latency, and secure AI workflows
40:11 Crypto, investor behavior shifts, and why advisors must keep up
51:20 What ZBP will focus on next and invitation to the audience

Never Miss an Episode
Subscribe for episode drops, behind-the-scenes notes, and insights
we couldn’t say on air.
On-air archive
Featured episodes
See All Episodes
Haik Sahakyan and George Guidotti sit down with Brad Frey, Sales Director at Conquest Planning, for a candid look at the state of financial planning tech.
15
In this episode, Haik Sahakyan and George Guidotti share their insights on what really stood out at Advise AI.
14
Episode 13 brings our first guest, Craig Uhlenkott, for a candid conversation on the evolution, current challenges, and future of wealth management technology.
13
Subscribe
Subscribe to get the latest episodes and exclusive content.
© 2025 Zero Basis Points. All rights reserved.
Episode 1: Who the Hell Are We?
February 27, 2025
52 mins
In the first episode of Zero Basis Points, hosts Haik Sahakyan and George Guidotti delve into the complexities of the wealth management industry, exploring the evolution of technology, the challenges of data management, and the value of their podcast as a platform for discussion.

In this first episode of Zero Basis Points, Haik Sahakyan and George Guidotti introduce the show and share the paths that shaped their views on wealth management. George shares about his early days building and selling a CRM for advisors and how that experience exposed the industry’s real pain points around data, workflows, and scattered systems. Haik walks through his background in private wealth, consulting, and eventually founding ARQA after seeing how legacy tech held firms back. They discuss the core issues they plan to tackle on the podcast — from data collection and curation to workflow bloat and broken reporting — and touch on how AI, crypto, and advisor behavior fit into the bigger picture. A candid kickoff setting the tone for the unfiltered conversations ahead.
00:00 Introduction and why ZBP needs to exist
02:20 Haik’s path from LA startups to CRM and advisor workflows
06:40 Building Grendel and learning how advisors actually operate
10:40 George’s journey through private wealth, consulting, and ARQA
14:45 The five real problems wealth management keeps running into
18:36 What data lakes get right and wrong in practice
23:28 LinkedIn vs X and why industry conversations fall apart
27:54 The AI fear cycle and what advisors misunderstand today
33:51 How ARQA handles privacy, latency, and secure AI workflows
40:11 Crypto, investor behavior shifts, and why advisors must keep up
51:20 What ZBP will focus on next and invitation to the audience

Never Miss an Episode
Subscribe for episode drops, behind-the-scenes notes, and insights
we couldn’t say on air.
On-air archive
Featured episodes
See All Episodes
Haik Sahakyan and George Guidotti sit down with Brad Frey, Sales Director at Conquest Planning, for a candid look at the state of financial planning tech.
15
In this episode, Haik Sahakyan and George Guidotti share their insights on what really stood out at Advise AI.
14
Episode 13 brings our first guest, Craig Uhlenkott, for a candid conversation on the evolution, current challenges, and future of wealth management technology.
13
Subscribe
Subscribe to get the latest episodes and exclusive content.
© 2025 Zero Basis Points. All rights reserved.