Summary

In Zero Basis Points, Haik Sahakyan and George Guidotti sit down with Tyrone Ross Jr., founder of 401 Financial and CEO of Turnqey. The conversation begins with fitness and discipline as a foundation for leadership, resilience, and startup performance. Tyrone shares his personal journey—from athletics and public service into Wall Street and crypto—and how lived experience shapes conviction. The episode dives into why crypto remains misunderstood in wealth management, highlighting data gaps, compliance friction, and advisors’ lack of visibility into client holdings. Tyrone explains Turnqey’s role in aggregating, normalizing, and reporting crypto data for advisors without adding operational risk. 

Key Topics Covered

• Discipline, fitness, and how athletic mindset translates into leadership
• Tyrone Ross’s path from public service and Wall Street into crypto
• Why advisors lack visibility into clients’ crypto holdings
• The real compliance and risk blind spots around crypto exposure
• Why ETFs don’t solve crypto portfolio management
• How Turnqey approaches aggregation, performance, and reporting for crypto
• Why professionally managed crypto is still in its earliest stage

Timecode

00:00 Guest welcome: Introduction to Tyrone Ross

01:04 Fitness and routine in startup life

02:45 “Violent discipline” and Tyrone’s non negotiables

07:38 Olympic background, family story, and motivation

11:35 How Tyrone got into finance and Wall Street

15:32 First crypto exposure and early advisor challenges

21:29 Tokenization vs “on chain” and why Tyrone calls it a marketing

30:07 Turnqey overview and how advisors use it

37:06 Compliance concerns, ETFs, and held away crypto risk

47:56 What Tyrone likes about the industry and what he wants changed

53:06 Closing remarks and “Merry Crypto Christmas”

About Guest

Tyrone Ross Jr.

Founder of 401 Financial and CEO of Turnqey

Tyrone Ross is the CEO of 401 Financial and CEO/Co-Founder of Turnqey Labs, a fintech company providing innovative solutions for wealth management platforms. He has over 15 years of experience in the financial industry, specializing in investments, portfolio management, cryptoassets, and venture capital.

He is a Venture Deals certified professional and a recognized thought leader in the wealth management space, featured in Investment News, WealthManagement.com, FinancialPlanning.com, Investopedia, Think Advisor, and Barron's. He is passionate about leveraging technology, blockchain, and social impact to democratize access to financial services and create opportunities for underserved communities.

Where to find Tyrone Ross Jr.:

If you want to follow Tyrone’s work or connect directly: 

LinkedIn: https://www.linkedin.com/in/tyroneross/

X: https://x.com/TR401